000 00568nam a22002057a 4500
003 OSt
005 20120907114530.0
008 120907b xxu||||| |||| 00| 0 eng d
020 _a9780749457013
040 _cDechen
082 _a659.1 PRI
100 _aPringle, Hamish.
245 _aBrand immortality :
_bhow brand can live long and prosper.
250 _a1st ed.
260 _aPhiladelphia :
_bKogan Page,
_c2009.
300 _axi, 320 p.
_bill.
_c24 cm.
504 _aIncludes bibliographical references and index.
700 _aField, Peter.
942 _2ddc
_cBK
999 _c642
_d642