| 000 | 00518nam a22001817a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20120903110336.0 | ||
| 008 | 120903b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780749462994 | ||
| 040 | _cDechen | ||
| 082 | _a658.827 HAI | ||
| 100 | _aHaig, Matt. | ||
| 245 |
_aBrand failures : _bthe truth about the 100 mistakes of all time. |
||
| 260 |
_aPhiladelphia : _bKogan Page, _c2011. |
||
| 300 |
_axiv, 242 p. _bill. _c22 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c556 _d556 |
||