Brand immortality : (Record no. 642)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00568nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120907114530.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120907b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749457013 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Dechen |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 PRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pringle, Hamish. |
| 245 ## - TITLE STATEMENT | |
| Title | Brand immortality : |
| Remainder of title | how brand can live long and prosper. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Philadelphia : |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 320 p. |
| Other physical details | ill. |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Field, Peter. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Khyentse Library | Khyentse Library | 17/06/2011 | Student plus | 450.00 | 659.1 PRI | A01202 | 07/09/2012 | 07/09/2012 | Books | |||||
| Dewey Decimal Classification | Khyentse Library | Khyentse Library | 17/06/2011 | Student plus | 450.00 | 659.1 PRI | A01203 | 07/09/2012 | 07/09/2012 | Books |